Case No. 1 Managing in the digital world: APPLE COMPUTER

Question No 1;

Given the pace at which technology is converging (e.g., Phones, Music Players, Cameras and So on), which do you think is next for apple?

Answer;

It seemed so very easy for the apple company to make a new quality products or new technology that will help the people to make it easy their everyday life using technology. I think that the next new tech gadget introduced by Apple Company is a kind of smart phones that you can do everything without “Touching it” like simple texting, calling, surf to the internet, play music or video using “voice sensor”, It is just like a robot that you can talk to it…

Question No. 2;

Apple has had many “Near-Death” experiences throughout its history, is apple now here to stay?

Answer;

I can’t say that apple can stay now or to its success, it is because it depends upon to the people who manage it. Apple has had many “near-death” experiences and that is because of Steven Paul Jobs health or his other failures in computer industry or in Apple Company. If there is a person like Stephen Wozniak the friend of Steven Paul Jobs that will help Jobs to continue the success of the apple company, I think apple can now here to stay to build or to make a new quality products or gadgets.

Question No. 3;

Jobs have been the catalyst for many of apple’s success and failures, Can Apple survive without Jobs?

Answer;

The “Apple success”, is that because of the working relationship between Wozniak and Jobs. The two friends had been fascinated with computers since their days as students. After they graduate at first they were interested just building a circuit boards, but later they decided to build entire computers and sell them to home users. After they introduced the apple’s products Jobs decided to leave the apple in 1985 and also Wozniak left the apple for good in 1986. Jobs started another computer company, which is the NeXT computer which designed and marketed a technology advanced computer. Apple’s leadership foundered for a while but the Company purchased NeXT for $402 million in 1996, because Jobs wanted to continued the “Apple’s success” but Jobs underwent surgery for pancreatic cancer and he began to experiences severe weight loss from a “Hormone Imbalance”. Because of his health, apple’s stock began to drop as uncertainty surrounded the future direction of the company. So apple company can’t survived without Jobs Because Jobs is the one who know what is good for the apple company and he also know how steer the company and Jobs has the ability in marketing new good quality products.